Blog items tagged with "webmaster-tools"

Part IV – XML Sitemaps – Advanced SEO Tips for Your Exponent CMS Website

As a follow up to Part III of my advanced SEO tips for Exponent CMS webmasters that discussed installing webmaster tools,  I'll now discuss the importance of XML Sitemaps and how to create and configure one for your Exponent site.

What are XML Sitemaps?

XML Sitemaps for your website that notifies the search engines about each web pages on your site, how important each page is, as well as how often the site is updated.

Creating a XML Sitemap also provides a way for the search engines to discover pages on your website that they might not have found through the normal site crawling process.

A complement to the Robots.txt file, after they are generated, XML Sitemaps are uploaded to Google and Bing Webmaster tools to help you manage the indexation of your web pages.

Creating & Uploading a XML Sitemap

Generating an XML sitemap is very easy by going to www.xml-sitemaps.com.

This website gives step by step instructions on how to create your XML Sitemap. You'll first need to enter your website URL and then select the frequency that your site is changed.

XML Sitemap Details

Next you can tell the search engines precisely when the last time your site was updated:

XML Sitemap Last Modification

The Priority tag for your XML sitemap assigns a value to your URLs between 0.0 and 1.0, where 0.0 identifies the lowest priority URLs on your site and 1.0 identifies the highest priority URLs. The default priority of a page is 0.5.

XML Sitemap Priority

Once you've filled out the necessary data, you can then run your XML Sitemap by clicking the “Start” Button.

Run XML Sitemap

As you can see in the image above, you can run a XML Sitemap for a website up to 500 pages for free. If your website has more than 500 pages that need to be indexed, you'll have to find an alternative sitemap generator, or pay for the advanced version.

Once you click “Start” the Sitemap crawler will start to build your XML Sitemap:

XML Sitemap Crawl

Once the Sitemap generator is finished running, you can download it and push it up to the public_html directory of your Exponent CMS website via FTP or cPanel/WHM.

Uploaded XML Sitemap

You can verify that you've properly uploaded your XML sitemap by going to www.yourwebsite.com/sitemap.xml It should look something like this:

XML Sitemap Display

Configuring Your XML Sitemap in Webmaster Tools

So now that you've created and uploaded your new XML Sitemap to your web server, you now must go to Webmaster tools for both Google and Bing and submit your XML Sitemap URL.

Google Webmaster Tools

In the Google Webmaster Tools, you can access the Sitemap configuration page from the dashboard, or on the left hand menu under Optimization by clicking the “Sitemaps” link.

Google Webmaster Tools Dashboard XML Sitemap

Once you've landed on the Sitemaps configuration page, you can submit a new sitemap by clicking the red “Add/Test Sitemap” button on the right hand side.

Google Webmaster Tools XML Sitemap

There, you'll simply enter “sitemap.xml” in the rest of the URL field and click “Submit Sitemap”

Add Sitemap Google Webmaster Tools

You'll receive a “Sitemap Submitted” message to let you know that you've successfully completed the process:

Webmaster Tools Sitemap Submitted

Bing Webmaster Tools

Similarly to the Google Webmaster Tools, you can submit a XML Sitemap on the Bing Webmaster Tools dashboard under the “Sitemaps” section:

XML Sitemap Bing Webmaster Tools

To submit the sitemap, simply click “Submit a Sitemap” and fill out your XML Sitemap URL:

Submit XML Sitemap Bing Webmaster Tools

Once you've filled out your URL, click submit and you're done.

You now have successfully notified the search engines about each page on your website. While it does not guarantee every page will be indexed, it does help eliminate URLs not getting picked up through normal crawling.

In Part V of this Advanced SEO Tips series, I'll discuss how to configure and install Google Analytics on your Exponent CMS website.

About the Author

Organic SEO Consultant Chris J. EverettChris Everett is an organic SEO expert and is the founder of the Captivate Search Marketing search engine marketing firm in Atlanta, GA.

If you'd like to learn more about how to optimize your Exponent CMS website for maximum SEO value, feel free to contact Chris on Google+ or by visiting his website.

 

 

Part III – Webmaster Tools – Advanced SEO Tips for Your Exponent CMS Website

If you're the webmaster of an Exponent CMS website that is undergoing a search engine marketing program, there are several metrics you'll need to analyze to measure the performance of your campaign.

Among those basic trends are web page indexation, as well as website traffic and its sources.

In this, the third part of my Advanced SEO Tips for Exponent CMS Websites series, I'll discuss how to verify and install Google & Bing Webmaster Tools. In later posts, I'll discuss how to create and upload XML sitemaps, as well has how to setup and install Google Analytics.

Webmaster Tools

Webmaster tools allow you to manage the indexation of your website, as well as analyze its visibility in the search index. Before you can do this, though, you must first verify ownership of your site with both Google and Bing search engines.

Install Google Webmaster Tools

After logging into your Google Account, you'll want to go to https://www.google.com/webmasters/tools/. To setup your website profile, you'll need to select the red “Add a Site” Button on the right hand side of your screen.

Google Webmaster Tools Add A Site

A popup box will then appear, where you'll type in your website's domain name.

Enter Domain into Webmaster Tools

You'll next be directed to Verify ownership of your website.

There are multiple ways to verify ownership including inserting a meta tag in the header of your theme file or selecting your DNS provider, but the method I like to use is uploading an html verification file.

Google Webmaster Tools Verify Ownership

Simply download your HTML verification file and then upload that file to your public_html directory through cPanel or FTP.

Upload Webmaster Tools Verification File

Once your file is uploaded, go back to Google Webmaster Tools and click the red verify button.

If you've successfully uploaded your verification file, you'll get a Green check mark letting you know you've retained ownership of the site.

Install Bing Webmaster Tools

Similarly to Google, Bing Webmaster Tools can also be verified multiple ways. First you'll go to http://www.bing.com/toolbox/webmaster and either sign in or create a new account.

Once you are logged in you'll see your Bing Webmaster Tools domain dashboard and immediately you'll notice the “Add a Site” box where you can quickly type in your site's domain and then click “Add”

Bing Webmaster Tools Add a Site

You'll then be directed to a screen where you're given the option to declare whether an XML sitemap has been uploaded to your server:

Bing Webmaster Tools Add XML Sitemap

If you don't have an XML sitemap already on your web server, you can simply click “Add” and move forward through the process. I'll discuss creating and uploading XML sitemaps in Part IV of this advanced SEO tips for Exponent CMS websites.

Verify Bing Webmaster Tools

You can download your “BingSiteAuth.xml” verification file from Bing and then push that file up to public_html through FTP or cPanel/WHM. Once you've uploaded the file, click the “Verify” button to complete the process.

Bing Verification Button

Once you've verified ownership of your website with both Google and Bing Webmaster Tools, you can then remove URLs from the search index, view any crawl errors experienced by search spiders, analyze the overall health of your site, as well as submit XML sitemaps - all of which are essential tasks for properly maintaining a website undergoing an advanced SEO program.

About the Author

Atlanta SEO Consultant Chris J. EverettThis article was written by search marketing consultant Chris Everett of Captivate Search Marketing in Atlanta, Georgia.

Chris has worked with the Exponent CMS open source project since 2007.

Feel free to connect with him on Google+ or LinkedIn.